The World Doesn’t Need More of the Same

At The Eight, we draw inspiration from eight bold, early 20th-century artists who pushed marketing boundaries and dared to challenge the status quo to reach new audiences.
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As Solution Curators™, we explore new ways for brands to increase their resonance, relevance, and reputation in today’s dynamic and ever-changing world.

The word "curator" comes from the Latin cura, meaning "to care."

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Much like curating in the art world, we partner with you by bringing a discerning eye to the care and interpretation of your brand.

By combining creativity, research, and rigor to our capabilities we unlock context and meaning to position your brand for future success. Through this process, we’ll help your business compel buyers to act, communities to engage, and employees to champion your brand’s power.

Explore Our Palette of Services

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Research & Audience Insights

We delve deep, uncovering nuances and trends that paint a detailed picture of your audience. Our insights are a carefully woven tapestry of multiple data points, human truths, observations and cultural tensions, connected with a fresh set of eyes, resulting in actionable outcomes such as designing a novel product feature, a new business model, an enhanced employee experience, or an innovative marketing campaign that gives your brand a long term competitive advantage.
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Brand Champion Training

Consider this: every employee and influencer is a living, breathing example of your brand in action, driving internal culture and external perception. When they embody what you stand for, they naturally elevate stakeholder experiences, making every sales presentation, product demo, candidate interview, and vendor negotiation less transactional and more of a reinforcement of your brand’s promise.

Today’s brand champions don’t want a pretty PowerPoint with no real-world application. We deliver immersive, innovative, and actionable training sessions that empower your teams with the knowledge and tools to communicate confidently about your brand, turning them into a powerful marketing force. We’ll sculpt your team into passionate advocates, ready to uphold your brand’s legacy in the marketplace.

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Brand Activation

Bring your brand to life and make people stop and stare. From dynamic content and campaigns to impactful in-person experiences, we ensure your brand delivers in boosting its resonance, relevance, and relationships. Like the grand unveiling of a remarkable artwork, we’ll design memorable brand experiences, foster engagement and community-building, and create strong emotional bonds with your audiences.
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Fractional CMO & 1:1 Advisory

Imagine an executive leader (without the full-time financial commitment), ready to refine and realize your vision. This service is designed specifically for CEOs who are serious about investing in and elevating their marketing strategies and operational effectiveness. As a Fractional CMO, we’re embedded in your business, aligning brand and business strategies to drive growth, innovation, and competitive advantage.

This is a highly curated service for a select few clients each year. We commit to only one or two annual engagements to ensure each organization experiences unparalleled focus and transformative business impact.

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Brand Strategy

Let’s sketch the big picture together. We’ll make intentional choices, harnessing efforts and investments so your business can compete more effectively. We’ll develop a blueprint for what you should say “yes” to while refining what doesn’t belong to shape a consistent brand experience. Our strategy is always rooted in your business strategy, seizing opportunities to elevate your brand position in the market.
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Messaging & Storytelling

Every brand has a story worth telling. We craft narratives with the precision of a fine artist, using strokes of clarity and impact that move people to act. We’ll help you redefine how you tell your brand’s story, share its meaning, and connect emotionally with audiences. Let’s transform your business by embedding your brand and business strategy into compelling messaging that expresses your distinct value.
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Brand Integration

In the world of M&A, you’re getting more than tangible assets. You’re acquiring stories, personalities, and customer loyalties. Strategic brand integration is the art of combining two unique brand narratives into a single, cohesive identity that resonates across all touchpoints. We can also evaluate your brand portfolio strategy and find synergies for amplifying your strengths and mitigating weaknesses. You’ll get a repeatable and scalable roadmap to ensure pre- and post-integration activities enhance your brand and captivate key stakeholders.
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How we work

From scrappy startups to Fortune 500 global enterprises, we’ve helped brands across various industries—from tech and telecom to transportation and tourism—diagnose what to do next, and how to reach their potential.

Our approach is centered on delivering meaningful brand, marketing, and communications strategy work that brings greater clarity for long-term brand building, with the bottom-line impact necessary for a rapidly growing business.

Discover

The magic lies in unearthing insights, pressure testing, and tracking what parts of the brand to highlight, strengthen, and share with more people

Deliver

Construct a strategy that is bold, inventive, and evidence-based, aligned with our core belief that today’s brands must battle against obscurity

Design

Implement the strategy with a vision and plan that will achieve results to propel your business forward
Step into our world where we balance the art and science of modern marketing…and what that truly means to the future growth and staying power of your business.